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Hugo is off to Bermuda!
Local TV Station in Bermuda signs Deal with the Danish Game Developer ITE to Air the Interactive Hugo TV Show, which will Premiere this October.
The impressive track record of countries who have introduced the interactive TV Show featuring ITE’s fun-loving character Hugo as part of their children programming block clearly ascertains the international reach of this charming little troll. The combination of live interaction when children call in, enter games and competitions and the localization of the show that allows Hugo to communicate with the children in their native language enable even small children to understand and relate to Hugo.
This is what has led him to worldwide popularity and success. As one of the local TV Stations in Bermuda, Fresh TV, has recently signed a deal with ITE Hugo the troll will get his premiere on Bermudian television. The format and characteristic of the beloved troll are recognized throughout the world but the actual content is up to the station and the children as the show adjusts to local culture and current events. “We are looking forward to introducing Hugo to the children on Bermuda” says Preben Henrichsen, head of TV sales, ITE. “The interactivity in the shows also provides us with crucial information on what children around the world are interested in at the moment, - even in Bermuda”. The Hugo TV Show premiers in October and will air 5 times a week for a 2 year period. ITE is hoping to prolong the agreement after its termination. |
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